Since the beginning of digital music and the first time technology companies became an integral part of distributing music to music fans via the internet, the marketing, sale and use of music has dramatically changed.

Online media/technology companies as well as brands have been able to use music more effectively as a bridge to connect with consumers. Multi-million dollar companies are changing their business models to capitalize on the easy and inexpensive, or free, access to digital music. They offer aspiring and established musicians the hope of exposure to the masses of the Internet community while they make millions of dollars from selling their own products or advertising. Unfortunately the value the consumers see in the music is not a consideration.

Musicians looking to make a living from what they love doing have not had much of a say in what has been happening. Others are making more money from the fact that fans want to hear their music than the musicians themselves are making.

eListeningPost was founded to provide musicians an alternative to this. By charging for the value of services provided rather than taking a share of music sales. eListeningPost is a service that will genuinely help the musicians rather than exploit them.

eListeningPost's objective is to be a facilitator not a middleman by offering musicians tools and resources to promote and sell their music directly to their fans without needing to go through a middleman. eListeningPost allows the musicians to keep all the money generated directly from download sales, providing the musicians a return of as much as 94% of the sale price as well as giving them the lions share of advertising revenues associated directly to their music.

Both the principal founders come from an artist-focused background. Keith Harris is a former chairman of the UK’s Music Manager’s Forum, and has represented Stevie Wonder for nearly thirty years. Greg Holloway was part of the online media World where he worked with RealNetworks but defected to the artistic community when he was approached by friends who wanted to find a way to earn a living from their music through using the Internet.